In 1994, Mecca Usa burst on to the manner industry even though rap tunes was also generating its own stand. The timing proved to be fortuitous for both of those. Mecca Clothing immediately grew to become a wardrobe staple of hip hop rappers and the city youth who were being wanting to these artists as inspiration. Alternatively, of striving to make clothes to fit business office, evening or other parts the brand name has firmly founded alone as the line representing sporty, casual and road use.
The driving power at the rear of Mecca Usa was Mike Alesko and Tony Shellman. Mike Alesko is properly recognized in the fashion marketplace, producing not only the Mecca Clothes brand but International Information, the Seattle based mostly enterprise that would later spawn Mecca. Tony Shellman is a hip-hop trend innovator who also cofounded Encye and the Parish Nation clothing line. Their outfits line took design and style inspiration from the birthplace of hip-hop, New York Town.
With New York City serving as their style muse, the line took on a rugged and uncooked edge, supplying wearers an fast statement building appear. The line immediately progressed into the “uniform” for interior metropolis youth. By the finish of the ten years, Mecca USA’s charm was not confined to a metropolis audience. Rather, expanding figures of suburban youth ended up hunting to Mecca Usa as a way to categorical by themselves and discover with the rap musicians they needed to emulate.
The brand made its way into malls and big department stores, finding the interest of people who experienced previously only been purchasing mainstream labels this kind of as Tommy Hilfiger and Polo Ralph Lauren. More than the yrs, various famous people have worn the line such as. The Mecca apparel expanded its foundation, making its way into Europe, Asia and all around the globe.
Mecca United states has constantly targeted on denim don. At first only giving patterns for gentlemen, these types of as dishevelled special-pocket designer denim jeans, trendy foil printed tees and large-high quality hoodies. Reversible jackets, airbrushed tees and polo shirts were being also well-known. Today Mecca United states of america has further prolonged its audience with outfits suited to women and ladies. The line for girls is identified as Mecca Ladies and options sequins, rhinestones, skirts, tops, trousers, and outerwear among other objects. The most profitable extension of the firm on the other hand, has been Mecca Femme.
Introduced in 2002, Mecca Femme is about slicing edge innovation. A mixture of city street dress in with higher-fashion seems to be and European inspiration, developing a unique glimpse that female enthusiasts of urban dress in have flocked far too. Mecca jeans is well-known with adult males and Mecca Femme has equally staked a declare in this arena with women of all ages.
The Mecca Femme brand jeans characteristic a mix of cotton and spandex to make a figure hugging and satisfying silhouette. The jeans have swiftly grow to be a favourite among the urban females because it is fitted to curvier human body sorts. Feminine stars have also quickly flocked to get them.
Compared with other hip hop outfits traces that count on large rates in get to demonstrate their “high-quality” Mecca Usa has normally been affordably priced. Generating their outfits available to everyone and maintaining individuals faithful and coming back again for more. However the prices are lower, excellent has constantly been a main component of the brands identity. Superior-top quality materials are employed to showcase monitor printing, prints, distinctive stitch treatment options, foiled logos and other signature appears to be.
Mecca Apparel has paved the way for other hip hop associated manufacturers these as Sean John, Rocawear, Akademiks, Phat Farm and Ecko. Since the starting, Mecca has been firmly rooted in the hip hop market and there is nevertheless a cult next for Mecca Usa among the those searching for attention obtaining road wear.